Last November, to highlight the value of experience, Whybin\TBWA\Tequila Sydney launched its “Experience The Difference” positioning for NRMA Insurance. Recently launched, as part of that strategy is this 45-second spot narrated by Mark Seymour, the Australian lead singer from Hunters and Collectors; it’s a huge departure for NRMA Insurance thanks to its filmic narrative and unlikely twist. In the spot, a husband surprises his wife with a hot air balloon ride and subsequently receives a surprise of his own. It begs the question, “Since when is a lack of experience a good thing?”


Communication Arts

// From our friends at Communication Arts

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