Local design studio J Fletcher Design recently completed a rebrand of Celadon, a hugely popular furniture and home accessory store in Charleston, South Carolina. Everything was assessed and overhauled, from the initial logomark and identity, to price tags, bags, business cards and a Web site. The project consistently boiled down to capturing Celadon’s beloved, eclectic, in-store vibe. The straddling of different fences—vintage yet modern, clean yet textured, chic yet relaxed—created an end result that reflects a study of contrasts.

[photo credit: JWKPEC Photography]
Credits: www.jfletcherdesign.com
| www.celadonathome.com

Communication Arts

// From our friends at Communication Arts

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