Santa Monica- and Dallas-based digital studio Radium Reel FX, urges drivers to doublecheck their blind spots for motorcycles in this new PSA for the Texas Department of Transportation out of Austin-based Sherry Matthews Advocacy Marketing. The spot features a man zoning out during his commute only to be suddenly impacted by an unseen force—which turns out to be a motorcycle that he failed to notice. While the spot could have taken a significantly CGI route, the sheet metal carnage was instead executed almost entirely in-camera (with the help of local car expert Jeff Milburn and Phantom Flex and RED MX cameras) so the results and reactions would be more “genuine” and the scene more realistic.

Communication Arts

// From our friends at Communication Arts

Leave a comment