Trail running is about getting outdoors and feeling all the textures, dirt, mud, grass and rain. Australia and New Zealand have some of the most beautiful “outdoors” in the world; so, when Melbourne creative studio The Bird Collective was presented with the opportunity to create an e-zine for the trail running communities in Australia and New Zealand, they jumped on it. The challenge was to replicate the trail running experience in a magazine format. Without some of the restrictions of print, they let the articles breathe and threaded a consistent textural theme throughout the edition.
To bring the trails to the pages, the team traveled from the snow fields of Victoria to the deserts around Uluru and photographed all sorts of trail textures—grass, sticks, dirt, mud, snow, leaves, and rock—and integrated the images with type and other supplied photographs. In addition, since there’s a distinct textural/seasonal approach to the design and photography and each issue of the quarterly magazine is dedicated to a season, they also photographed an old K-26 Dunlop running shoe (the original trail running shoe), sandblasted onto it the magazine logo and photographed it laying on a trail in the Victorian snowfields. The next three issues (Spring, Summer, Fall) will follow the same concept, with each issue featuring a seasonal version of the shoe in-situ.
// From our friends at Communication Arts