CDs may be on the wane but the decline in use has created an opportunity for bands to stand out. For Rabbit Children’s new EP, Cemetery Friends, Minneapolis designer Brian Danaher created a limited-edition letterpress-printed package that includes an insert with illustrations inspired by the band’s lyrics. Created to send to music journalists and bloggers, radio stations and concert promoters, the packaging helped create awareness for the new release by standing-out from the generic CD comps and digital download codes typically sent by most labels.

Communication Arts

// From our friends at Communication Arts

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