Coinciding with the much-anticipated launch of the Nissan Leaf and Chevrolet Volt, The EV (Electric Vehicle) Project is a significant step toward the successful rollout and adoption of EVs across America. The EV Project will oversee the installation of approximately 14,000 commercial and residential charging stations in 18 major cities and metropolitan areas in 6 states.
ECOtality, a leader in clean electric transportation and storage technologies, partnered with international design studio Landor Associates to develop this consumer brand for its network of EV charging stations. Together, they developed the brand idea “Simply smarter” and later the name “Blink” for the charging stations and infrastructure. Blink differentiates the brand from its competitors who have chosen more literal and descriptive names for their stations (such as ChargePoint and PosiCharge), speaks to the intuitive and intelligent nature of the product and personifies the brand as friendly and easy to use. The simple, clever logo and visual identity capture the approachable nature of the brand and the black-and-white visual system and tone-of-voice distinguish Blink as a confident and clear industry standard.
// From our friends at Communication Arts