Canyon Ranch in Miami Beach is the first ever luxury residential community affiliated with the well-known chain of health and wellness resorts. Simultaneously leveraging the existing Canyon Ranch brand and differentiating the client’s unique offerings, Warehouse Agency, New York created an identity that beckons, “this can be your everyday” with black-and-white lifestyle photography that looks like nothing else in the resort/spa or real estate category. The scope of work is a full branding campaign extending from print, to collateral, to the company Web site and ad banners.
body copy (for all):
A home with incomparable health and fitness amenities. A lifestyle built on relaxation and vitality. I live at the only true wellness spa.
// From our friends at Communication Arts