Showcasing Australian, international and alternative films, the Sydney Film Festival, founded in 1954, is one of the longest running events of its kind in the world and runs for two weeks each June. This integrated campaign, by Sydney-based visual and brand communication agency Boccalatte, promotes the 2011 event with an exploration of the ingredients that make up a good festival. Each ingredient is represented by a costumed character; the result is an irreverent, stylistically inventive and surreal romp inside the fun, dynamic and progressive world of the festival with executions across print, outdoor and online using stills captured by celebrated photographer Helen White. Boccalatte’s work included the design of the festival program, all marketing collateral, magazine, newspaper, outdoor and online ads and this TV/cinema spot created in conjunction with Photoplay director Scott Otto Anderson. The execution describes the world of the Sydney Film Festival with characters that take viewers through a fantastical, resonant narrative.
// From our friends at Communication Arts