Once simple and straightforward, today’s shopping experience in the beer aisle is a barrage of choices and endless options from mainstream domestic to premium craft beer. Seattle design studio Hornall Anderson implemented a new creative strategy to help Redhook, a craft microbrewer currently celebrating its 30-year anniversary, engage consumers and challenge competition in the craft beer industry. Designed to launch in alignment with Redhook’s anniversary, this clean, color-coded and easily identifiable packaging system not only stands out from the competition, but also provides clear branded messaging.
Credits: www.hornallanderson.com
| redhook.com

Communication Arts

// From our friends at Communication Arts

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