With new logos that connect the organization’s group of companies, international staffing firm Manpower Inc., recently changed its name to ManpowerGroup and worked with Richmond, Virginia-based The Martin Agency to create a series of ads that reflect its global workforce. Martin Schoeller photographed ten people (many of the models were cast off the street) over three days in New York City ensuring that the ads would reflect a “real” look and capture the essence of Manpower’s multinational workers.

copy (from top):
The next big thing is you. Manpower won’t just find you a better job, we’ll find you a brighter future. See what’s humanly possible at manpower.com.

It’s your time to shine. Thousands of job opportunities are out there. Manpower will help you achieve your potential. See what’s humanly possible at manpower.com.

Manpower helps thousands of people find great new jobs every day. It’s your turn. See what’s humanly possible at manpower.com.
Credits: vh-artists.com/index.html#/photographers/martin-schoeller
| www.manpowergroup.com

Communication Arts

// From our friends at Communication Arts

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