When Crispin Porter + Bogusky Toronto wanted a spot, portraying an old woman and her dozens of children living in a shoe-shaped home, for its client Canadian Real Estate Association, it turned to Toronto-based Dashing and MJZ/Radke Films to create a colossal structure inspired by the classic nursery rhyme. The spot opens on determined mother who rises at 6:00am each day to care for an enormous brood and who boasts about how well her realtor understood her needs and how much easier her life is since moving into the home. The spot ends with a slow-moving, panoramic shot of the entirely-CG house, a tremendous aging beauty with three floors rising off the heel, an ivy-covered porch and a large multi-windowed room in the toe surrounded by a sprawling lawn.
Built in Maya and Mental Ray, the house was aged by settling the floors into place so that nothing was perfectly flat, attaching ivy to the exterior walls and creating water damage textures and cracks. Once the final plates were received the shots were tracked using SynthEyes and Nuke, finish textured, then the shoe was lit (Boxx workstations with Renderpro satellite solution), rendered and composited (using Nuke and Flame) onto the plates.
// From our friends at Communication Arts