How does a free Moroccan newspaper, distributed in many major cities, stand out from the clutter by simply positioning itself as an unbiased, impartial messenger? Casablanca, Morocco-based Shem’s Publicité developed this campaign to show how Aufait Daily News delivers the news, and nothing but the news—no matter how hard hitting it is.
Credits: www.shemspub.com
| www.aufaitmaroc.com


Communication Arts

// From our friends at Communication Arts

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