This awareness campaign educates consumers on the long-standing brand heritage, proven experience and diverse capabilities of Tires Plus. The biggest challenge for the Pyper Paul + Kenney (Tampa, Florida) creative team was to cut through the huge amount of screaming, price-driven advertising in this category and position Tires Plus as a car care expert with a personalized focus. The solution was this series of images, each focusing on a different human body part created of tires or car parts, that convey the main benefits of shopping at Tires Plus.
copy (from top):
Over 5 million people a year look to us for new brakes, alignments, oil changes and much more.
With 11 million tires sold this year alone, nobody knows tires like we know tires.
// From our friends at Communication Arts