Alex Bag, “Untitled Fall ’95,” 1995.
57 min, color, sound.

migros museum für gegenwartskunst / Hubertus Exhibitions
28 May–14 August 2011

Since the early 1990s, the artist Alex Bag (b. 1969, USA) has been one of the most interesting protagonists of video performance art. Today, an entire generation of younger artists regard her work as an important point of reference. She became known for her technically simple videos that address the entertainment industry and its various formats, but also the art system with its lingering romantic notions of the artist’s life, and subject these sources to humorous treatment. Bag articulates her social critique with impressive precision, expressing a profound unease with our contemporary culture; an extraordinarily versatile actress, she usually appears in her own work, playing a great variety of roles.

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