Specialized took an already fast bike to McLaren Racing and worked with them to create the fastest UCI-legal road bike; both parties brought something unique to the project. Specialized launched the Venge road bike with a victory in one of the worlds oldest and most prestigious bike races, Milan San Remo.
With a quiet and considered design, finessed interaction and motion and full-screen video and imagery, this site documents the evolution of the project and provides a platform to showcase this amazing bike. It also does a great job of telling the story of how these two brands came together to create an impressive product and unearths a behind-the-scenes view of what made the collaboration so special.
• The Venge site was the key component of a marketing launch that tied in with the press event at McLaren Racing HQ; it was the main delivery mechanism for content and assets to an incredibly passionate race community.
• The nav gives visitors options for viewing the product: There’s a Lean Back and watch view, with all the site content being presented in a playlist format through the playhead and a Lean In and interact view, that allows visitors to view the product at a more personalized pace.
• Everything managed to stay under wraps until the day of launch and once out there it created a lot of press and social buzz. After the first 6 hours the site had received 87,000 visitors and 57,000 Facebook likes.
// From our friends at Communication Arts