Senses Fail was touring through November 2010 and were not available to be in this music video, so their record company requested that it be fully animated. “The Fire” has limited shots of the band performing and no close-ups at all of the band performing this specific song. Asked to make a video that was in line with his other video work, illustrator/animator Richard Borge was drawn to this piece because of it’s raw intensity and energy; what fueled the imagery and scenes was the pain, isolation, confusion and ultimately release he heard in the song.

Communication Arts

// From our friends at Communication Arts

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