Located 19 miles from Ogden, Utah and 55 miles from Salt Lake International Airport, Powder Mountain Resort offers over 7,000 acres of skiable terrain, 144 runs, snowcat skiing, powder country, back country tours, 2 terrain parks and a Burton Learn to Ride Center and the readers of Ski magazine consistently rate it as the number one Value Ski Resort in North America. With a fresh ad campaign by Salt Lake City-based Super Top Secret, the resort is going “huge” while remaining true to its core. The campaign concept, “As Big As It Gets,” gives kudos to the resort’s expansive terrain in both print and video. Print pieces make comparisons not only to the moon but the Louisiana Purchase, the pyramids and the Great Wall of China. Webisodes set up Pow Mow as its own country, and go to great lengths to show the craziness that ensues (Exchange Rate). Designed to create awareness, the resort began by leaking print pieces, videos and other posts on Facebook and YouTube.
Credits: wearetopsecret.com
| www.powdermountain.com

Communication Arts

// From our friends at Communication Arts

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