Dashing recently showcased their diversity in this spot for FedEx, shot by OPC for BBDO Toronto client FedEx. The spot stars an effortlessly competent business executive/sculptor/surgeon/tattoo artist/chess master who asks his assistant to use FedEx to send a non-urgent shipment. When the assistant comments that FedEx is only good for urgent shipping needs his boss, who’s concurrently involved in a series of extraordinary tasks, explains that it’s possible to be good at many things. The comedy of the spot is in the sheer believability of the boss’s feats created through a series of seamless effects: a physics-based trajectory for a golf ball landing perfectly in a tiny target; plaster chipping off a sculpture; and the design and position of a tattoo so it looks as if it’s being inked, onto his back, by his own hand.
// From our friends at Communication Arts