Mullen, Boston recently launched inaugural work for FAGE that represents the company’s first TV advertising in North America. The mouthwatering 45-second commercial  takes viewers on a poetic journey from “plainly plain” to “plain extraordinary” (the latter will become the brand’s new positioning line). Created by Psyop, it’s a seamless blend of live action and computer animation that creates a yogurt-inspired, visually-poetic world that takes something delicious and makes it beautiful, metaphorical and sensory (a Phantom Flex camera created the feeling of painting in ultra slow motion).

Communication Arts

// From our friends at Communication Arts

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