by Paul Forsyth

Who was the client for your first advertising project? In the third grade I won a competition to redesign our school’s logo. I sketched a fierce eagle with its wings outstretched and talons splayed. My first client feedback came shortly thereafter when I was called into the principal’s office and he abruptly asked me to make the eagle’s eyes “less angry.” I didn’t listen to him.

Communication Arts

// From our friends at Communication Arts

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