Last year Colle+McVoy launched an extensive brand redesign for Caribou Coffee that continues to roll out this year. The new design now wraps the entire bag with a burlap motif and uses labels that give the packaging more of a handcrafted vibe. The front labels for each specific coffee were kept simple and include small hand-rendered sketches that reference the country of origin or the unique coffee blend.

Communication Arts

// From our friends at Communication Arts

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