London design studio Pearlfisher’s new packaging for The Natural Confectionery Company combines childlike curiosity and a playful illustration style with the company’s “doing what comes naturally” brand positioning. The design focuses on two new characters for each package and the interaction between them. The white packaging remains as a key signifier of the natural elements of the sweets but the product window is now integrated as part of the dominant character’s mouth.

Communication Arts

// From our friends at Communication Arts

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