by Gary Sume
Do you have any advice for people just entering the profession? Never confuse a medium—no matter how new or technologically advanced—with an idea. The medium delivers your message. The idea is what makes people stop long enough to care. For example, a Facebook page is a medium, not an idea. Creating an app that lets you “unfriend” friends on Facebook for a free Whopper coupon, now that’s an idea.
// From our friends at Communication Arts