With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their awareness of the environment and spread the message among their customers. To drive the message home in a fun and effective way, Bangalore, India’s Happy Creative Services created something a bit more inventive than a simple bag made of recycled paper. The Never Wasted shopping bag can be reused in multiple ways for fun and function—and no part of it ever needs to go into the trash. Not only did this make the idea long-lasting and interactive but also conveyed Lee’s environmental message in an appropriate manner. Unexpected interest from patrons forced Lee to produce 100 times more bags than the initial production of 3,000.
// From our friends at Communication Arts