Since Las Vegas is definitely for the over 21 crowd; for a long time, R&R Partners avoided using children in its Las Vegas ad campaign. But sometimes kids can provide the perfect perspective on things. They are curious and fascinated with the world and don’t yet understand what a weekend of freedom and excitement can do for an adult. Juxtaposing the toughest question a kid can ask with an even tougher question seemed like a natural for this latest spot in the “What happens here, stays here” campaign for Las Vegas.

Communication Arts

// From our friends at Communication Arts

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