Bowlmor Lanes opened its doors in 1938 in the heart of Greenwich Village. During the golden age of bowling (the 1940s to 1960s) it was at the forefront of the bowling revolution. By the ’80s the popularity of bowling had declined and the bowling alley lost its luster; in the mid-’90s, however, with new ownership and a total makeover, Bowlmor once again became a popular hang-out for New Yorkers and the company opened new location in from Cupertino, California to Miami, Florida. This campaign, created by New York-based Meter Industries, sprinkled with a bit of New York attitude, lets people know that not only is Bowlmor still a cool place to bowl, it’s also a great place to hang out with friends and coworkers.
// From our friends at Communication Arts