Storming Juno was an original docudrama commissioned by History Television about the Canadian Forces who stormed Juno beach on D-Day, June 6 1944. The story is told through snapshots of three young soldiers—a paratrooper, an infantry lieutenant and a tank sergeant—who against incredible odds managed to complete their missions.

A 360-degree rotating view of Juno Beach, Normandy, is the visual hook into an extensive video narrative
supplemented with bios, artifacts and images as well as behind-the-scenes videos and photos from the film and educational info about Juno
Beach. It’s one of two distinct matte paintings that define site sections; the second is an aerial view used as the backdrop for About and Behind the
Scenes content.
The navigation structure delivers an immersive, narrative approach to
the content and is supplemented by a redundant side navigation.

• The site took approximately one year to concept, fund and produce and launched (with the film) on Remembrance Day, November 11 2010; it was promoted with a marketing effort on both History Television and History.ca with on-air promos, bumpers to visit StormingJuno.com.

• A narrative preloader, that doubles as an introduction to the story, allows time for the 360-degree interface to load in the background.

• To achieve the 360-degree rotation, 540 images were compressed and loaded into memory and every fourth image was high quality. The rotating scene initially displays low-res images; when the user lets go of the mouse the rotation scene snaps to higher quality images.

• One of the most important elements for the site is the deep linking that enables Facebook sharing.

•The site generated over 80,000 views on the first day of the launch with over 7 minutes average time spent on the site. So far it’s received 250,000 views.

Credits: www.thesecretlocation.com


Communication Arts

// From our friends at Communication Arts

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