When Landscape Architecture Magazine decided to overhaul the look of its century-old publication, it worked with Washington DC’s Design Army. The goal was ambitious: to bring the publication—and the industry—into focus for a new era. Now, a century after it was born, the magazine is better positioned to inspire today’s architects and tomorrow’s landscapes. Anchored by a clean and contemporary design, the pages of the magazine are reinvigorated with graphic energy and organizational insight.
After various design concepts, Landscape Architecture Magazine was shortened to LAM and the traditionally horizontal masthead was made vertical; it’s a visual about-face that subtly transforms its look-and-feel. Conjuring basic elements of landscape architecture, a versatile grid structure maintains order while classic and modern fonts enhance legibility and likability. And, since clarity trumps cleverness, the number of sections were trimmed and given simple, literal terms to provide a more defined rhythm: “Foreground” showcases the newest products and reports; “Features” shines a light on inspiring ideas, people and places; and “The Back” consists of articles and essays that merit a leisurely read. LAM can be read online on Zinio.
// From our friends at Communication Arts