Dreamed- and schemed-up by a couple of college grads in Madison, Wisconsin, Flatt Cola is a little spicy and a lot smooth and takes a turn from the average energy drink by acknowledging the obvious: Very few people are actually going to go cliff jumping or dirt biking; people simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day. Accordingly, Madison, Wisconsin-based Hiebing, created packaging that features the time-tested technique for dominating boredom—doodles. Done with a lighthearted “elbow to the ribs,” the sketches are combined with an electric color palette to relay an intense appreciation for everyday individuality.
Credits: www.hiebing.com
| www.flattcola.com

Communication Arts

// From our friends at Communication Arts

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