This beautifully filmic cinema spot, for the Audi R8 via San Francisco-based Venables Bell & Partners, leads viewers on a Darwinian pursuit, covering 300 million years of biological and technological evolution in 60 seconds. The creative team built on the realism of live-action footage—that included capturing practical effects like rainwater-filled footprints and the tracks of a galloping horse—and enhanced its breakneck-pace and blended the evolutionary leaps. The result is a seamless pursuit that heralds Audi as the apex of the phenomenon of forward motion that pushes technology and human society forward.
Credits: www.venablesbell.com
| www.audiusa.com


Communication Arts

// From our friends at Communication Arts

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