Despite a large community of female athletes playing them, contact sports aren’t presented to little girls as athletic options. After playing rugby in college, art director Ashley George wanted to let women know that contact sports are an option and that they don’t have to be wildebeests to participate in them. The result is this series of recruitment posters for Arizona State University’s Rugby Club. Even before going to print, local bars were offering to buy sets of the posters for their specific locations.
// From our friends at Communication Arts