Boulder, Colorado-based TDA Advertising & Design created an outdoor, online and point-of-sale campaign to launch Sir Richard’s Condom Co., co-founded this year by TDA and its equity partners. The Boulder-based, for-profit business has philanthropic goals; for every condom purchased in the U.S. another will be donated in a developing country (initially Haiti). The campaign focuses on reminding people of the cost of raising a child (from diapers and college to strollers and minivans) and suggests people consider the savings of using condoms. TDA’s design brief was to combine the concepts regal and hip and to avoid condom category clichéd, neon colors. Sir Richard’s Condoms are being marketed toward style-conscious women and men and will be available in Ultra Thin (orange package), Classic Ribbed (green), Pleasure Dots (pink), Extra Large (blue) and will be sold in three-packs ($ 6) and twelve-packs ($ 13).
// From our friends at Communication Arts