AIDES, a French non-profit dedicated to fighting HIV/AIDS launched this spot in November to remind people of the seriousness of the epidemic. For more than 25 years AIDES has been fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients with HIV and AIDS. Created by TBWA Paris, the spot opens inside a hospital accompanied by a voiceover of a man recounting the beautiful years of his life.

Communication Arts

// From our friends at Communication Arts

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