Omaha, Nebraska-based Bailey Lauerman placed a three-dimensional version of the Union Pacific shield in a variety of business environments to convey the message that train tracks leading up to personal residences are not required for Union Pacific to ship door-to-door. With images from various locations around the country to convey where “You’ll Find Us,” this integrated campaign repositions the country’s premiere railroad as a premiere shipping company.
Credits: www.baileylauerman.com
| www.up.com


Communication Arts

// From our friends at Communication Arts

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