Some mornings are easier than others. But after months of personal-goal setting, monk-like habits and full-body soreness, the waking up process is just a small obstacle for the runners of The ING New York City Marathon. New York- and London-based VFX studio Absolute Post captures its star athletes the day after the event in this narrative-driven, direct-to-client campaign for Sandwick Media client New York Road Runners. Flashing forward the spot follows various New York runners heading back to work with geriatric-like stiffness from the race and freezes the frames during moments of physical limitation—struggling to get dressed, walking down stairs, getting into cabs, maneuvering subway turnstiles and barely making it through closing elevator doors—as a stop clock gloriously displays their names and final times.
Credits: www.absolutepost.com
| www.sandwickmedia.com


Communication Arts

// From our friends at Communication Arts

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