Kahlùa, the original spirit of Veracruz, recently went back to its roots with the launch of “Delicioso,” a new advertising campaign. With a focus on the brand’s origins—the heart of Veracruz, Mexico—it highlights a rich heritage and the liquer’s compelling combination of 100 percent Arabica coffee and sugar cane spirit. Created by TBWA\Chiat\Day in New York the out-of-home ads, feature the iconic Kahlùa bottle and Kahlùa cocktails accompanied by the word “Delicioso” to communicate its rich taste and versatility. Also featuring executions across television and print, part of Kahlùa’s new visual identity is an update of its online destination and the launch of a new iPhone app.
// From our friends at Communication Arts