To announce the launch of the Autumn/Winter Collection at Harvey Nichols in Dubai, local ad agency Y&R Dubai created a campaign that conveys the different effects that the new collection will have on those who wear them. Consisting of print, outdoor and Web banners, it encourages buyers to take precautionary measures/ Each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, altitude sickness pills, a little black book and an air horn—visual metaphors for the effect the item can have.

Communication Arts

// From our friends at Communication Arts

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