Salon Modern is a new upscale salon cooperative where stylists can invite their clients into an intimate, personal environment that inspires, refreshes and rejuvenates. Nothing chain-like, nothing cookie-cutter, Salon Modern is a one-of-a-kind experience designed to bring out the beauty and style of its patrons. Studio MPLS created much more than a simple logo; they created a brand language that uses an array of typography, icons, patterns and contemporary colors to infuse the entire experience with a unique aesthetic. The cooperative nature of the salon is echoed through the rearrangement and flexible application of the elements and a contrast of classic and contemporary design captures the forward-looking, innovative style of the salon.
// From our friends at Communication Arts