Bell Shakespeare is an Australian theater company that primarily produces the works of William Shakespeare, but in a contemporary way. The challenge for Sydney-based Moon Communications, was to get younger audiences excited about the theater, and also about plays they may have seen before or consider old-fashioned. The solution was to focus on the themes at the heart of each play—like betrayal, love and greed. The result was this poster campaign, which featured simple formulas for life. The poster mailing was followed by Bell Shakespeare’s subscription brochure.
// From our friends at Communication Arts