The new global marketing campaign titled “Ready for Real Business,” by Young & Rubicam New York, demonstrates how Xerox helps iconic brands with business process and document management, freeing them to focus on what matters most—their real business. With a humorous tone, the campaign takes brand characters out of their expected roles and shows them completing tasks such as invoicing or digitizing documents with exaggerated results. In addition to “Ducati Wind Tunnel,” the campaign also features other brands including Marriott Hotels & Resorts, Target, Procter & Gamble, The New York Mets and the University of Notre Dame.

Communication Arts

// From our friends at Communication Arts

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