This voter education tool allows the general public to easily see how closely political candidates align with their views on twelve key issues. Fun, animated and helpful, it utilizes thousands of hours of research and a vast collection of data assembled by the nonpartisan group, Project Vote Smart. It’s the most up-to-date resource for candidate political information and includes voting records, interest group ratings, campaign finances and personal biographies.

The cornerstone of Project Vote Smart’s voter-education campaign for the 2010 midterm elections, the site allows visitors to interact with three levels of data, including exploring all candidates running in a particular state, those running in a specific district and the individual details about them.

Rather than follow set paths throughout the content, the site has a fluid navigation structure that reacts to the specific interests and information needs of visitors. Much like a choose-your-own-adventure book, users can choose their own path based on state, zip code, district, and candidate details such as campaign financing and voting records.

• The tool was in development for eight months.

• The Project Vote Smart database serves as the site’s CMS. Massive amounts of data, about candidates and officials from the federal to the local level, was tapped into using their publicly available API.

• The site makes use of the financial data available through the Center for Responsiveness in Politics (

• Data will be added almost daily as election day gets closer.

Communication Arts

// From our friends at Communication Arts

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