The challenge was to modernize the online presence of the Thierry Mugler brand and gather all content (fashion, make-up, fragrance, photography and design) in one place.

From fragrance to live fashion shows, this site reinvents luxury and offers visitors and customers a unique, interactive experience. Fragrances, Fashion and Designer sections offer beautiful, homogeneous and sophisticated windows to the prolific creativity of the brand. Background video plays during every transition but it’s especially important in the Fragrances section where it’s offered as a way for visitors to experience the scent. The Fashion and Designer sections include Discover galleries that offer easy access to detailed views of the collections, the essence of the brand and some of the designer’s most beautiful creations.

• The redesign was built for and around the Thierry Mugler community; there are links to Facebook, Youtube, Flickr and Twitter for each page, giving visitors the chance to comment on any of the site content.

• Designed for viewing full-screen, the site contains more than 600
pages of catwalk and making-of videos, model and product photos,
and sketches.

• The Thierry Mugler team has the ability to reorganize existing elements, create subsections and pages and manage the home page (pages can be pushed up according to relevance) through a CMS. The biggest hurdle with the design came when trying to organize content and create template pages compatible with the site’s artistic direction.

• The site uses extensive images and videos (30 total), so the loading process was optimized to run well on mobile devices (http://vimeo.com/11831187).
Credits: www.soleilnoir.net


Communication Arts

// From our friends at Communication Arts

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