The UK’s Nelson Associates was commissioned to design the Waitrose Sundae packaging with the brief that the packaging reflect the flavor of each dessert while also showcasing and reflecting the brand. Nelson Associates accomplished the task photographically to create packaging that had maximum standout on shelves and that looked beautiful and suggested delicious flavors. Working with photographer John Ross the they created a photographic style that showcased the main ingredient being “poured” to create its shape.

Communication Arts

// From our friends at Communication Arts

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