The San Francisco Municipal Transportation Agency’s SFpark is a two-year federally-funded pilot program that works by collecting and distributing real-time information about where parking is available so drivers can quickly find open spaces. Sensors, installed in parking spaces and in city-owned garages, track in real-time where parking is and isn’t available. The sensor data is uploaded wirelessly to a data feed, which makes that information available to the public via the SFpark Web site, street signs and smart phone applications. SFpark Overview, a cheerful video designed and produced by San Francisco’s Word Pictures Ideas, explains the concept. It’s an engaging three-minute video that simplifies the story with efficiency and playful energy; it’s proof that even an obtuse topic (urban parking management theory) can be made fun and accessible with good design.

Communication Arts

// From our friends at Communication Arts

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