New York-based SapientNitro recently launched the “Honest-to-Goodness” campaign for Healthy Choice. The two spots in the campaign, “Law Firm” and “Customer Service” illustrate a world where everyone says what they really think and feel about just about everything. In this world where everyone tells the truth all the time, Healthy Choice fares pretty well. Why? Because Healthy Choice’s new steam lunches are so good, they’ve got nothing to hide. It’s real food in a clear container with all the pertinent information and ingredients out in the open for the whole world to see. The campaign will run within highly rated prime time, cable prime and cable premium programs including Grey’s Anatomy, Survivor, and The Amazing Race.
// From our friends at Communication Arts