This new set of reusable boxes is part of a pilot program to make eBay shipping a little greener. Beginning in October, eBay will give away 100,000 shipping boxes to eBay sellers, and encourage their reuse; according to eBay, if each box gets used five times, the program could protect nearly 4,000 trees, save 2.4 million gallons of water, and conserve enough electricity to power 49 homes for a year.

Designed by San Francisco-based Office: Jason Schulte Design, Inc., the boxes engage sellers by emphasizing potential benefits to the planet with friendly illustrations and copy: tips for greener packing include finding “a new calling for old phone books” and a bird asks, “Where to next?” To track each box’s journey, there’s space to write a note so the next person to receive it can see just how far it’s traveled. Each eBay box is made with 100 percent recycled content, printed with water-based inks, and designed to require minimal tape. And once it reaches the end of its useful shipping life, it’s still fully recyclable. The fine print reads: “Don’t worry, it will come back as something nice, like a birthday card or movie theater popcorn bag.”

Communication Arts

// From our friends at Communication Arts

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