For Best Cheese Corp., the U.S. division of UnieKaas International, B.V., Holland’s largest cheese company, DairyDial.com is a useful tool for meal preparers.
With one click, a simple, and mobile phone-friendly, online dial shows Dutch (and goat) cheese choices for each of six parts of the day beginning with whatever is the current time. All load without pop-ups and without ever leaving the page—a benefit to low-bandwidth mobile users wandering through supermarkets—and a supplementary screen offers detailed recipes, food pairings (with social media tie-ins) and a store locator.
Although the inner workings of the site are somewhat complex, from a user standpoint, the site’s very easy to navigate with a seamless mechanism to connect to content via the dial or a standard nav on either side of it so visitors can start searches however they’re comfortable.
• This site is the centerpiece of a larger awareness campaign for Dutch cheese. The sites launched in August and in the fall will be promoted via paid search and banner advertising and on POP stickers on Best Cheese packaging.
• Content includes exclusive articles from international culinary guest
writers on beer/cheese pairings; an acquired appreciation for cheese
smell; the very specific cheeses from one specific cow; and cloves,
skim milk and cheese on buttered bread.
• A sister site, thedairydiary.com, is an open journalistic blog to connect cheese lovers worldwide.
// From our friends at Communication Arts