Minneapolis-based Hunt Adkins developed this campaign in support of the Nurture by Steelcase launch, highlighting three new product lines. Leading with products innovative in design and function, the campaign focuses on the evidence based design process that gave birth to three new product lines. Tava, Pocket and Casegoods videos were first launched online as a teaser prior to the June 2010 launch at NeoCon 2010 in Chicago. Ultimately videos and posters were distributed at trade events and later sent in follow-up to dealers, sales teams and end customers in support of the product launch.
// From our friends at Communication Arts