Under assignment from BBDO New York, multi-disciplinary creative studio Tronic designed and modeled Visible You to showcase the capabilities of GE’s new groundbreaking body-scanning technology. Intuitive, fun and functional, the system has proved to be a popular and provocative exhibit in the American Pavilion at the Shanghai World Exposition.
GE wanted people to have the opportunity to use its technology in a completely natural manner—using their body movements and gestures—rather than any mediating devices. Visible You serves an educational purpose, but more importantly, it provides an entertaining, enjoyable and memorable experience while avoiding the learning curves and language barriers that could have limited its appeal. As soon as a person walks up to it, the image on a life-size vertical display scales to his or her general height; when the person moves, waves, wiggles or leaps, their action is mimicked by the on-screen image. Ultra-responsive and lighting fast, the gesture-based system captures body movements, no matter how subtle or swift, and reflects them in a life-sized, hi-def, 3-D rendering that illustrates the body’s four major biological systems: circulatory, digestive, respiratory and nervous.
To create the showcase, Tronic designed detailed 3-D models of male and female bodies and the four main biological systems, and then adapted the latest gesture-based interactive technology sensitive enough to provide real-time responses to body movements. To create the X-ray look envisioned by the client, the team used 3Ds Max, to created an X-ray with a more refined and vibrant feel, then rendered one master model and fine-tuned the color palette used to distinguish the four biological systems.
// From our friends at Communication Arts