Pearlfisher London designed the packaging for Crabtree & Evelyn’s newest addition to its bespoke Florals range (their work subsequently won the redesign of the remainder of the Florals line). The graphic design works within the conceptual world of “romantic femininity”: All colors, patterns shapes, illustrations, photography and textures are inspired by, or abstracted from, a representation of a specific plant or flower; and the design for each fragrance is an original watercolor illustration that “grows” around the bottle and the secondary packaging. The design celebrates natural vibrancy and passion and is brimming with originality, color and movement. The new Florals range will be rolled out in stages commencing with Iris in September 2010 followed by three additional fragrances in the first quarter of 2011.
// From our friends at Communication Arts